Current:Home > reviewsBeyoncé's country music is causing a surge in cowboy fashion, according to global searches -Wealth Momentum Network
Beyoncé's country music is causing a surge in cowboy fashion, according to global searches
View
Date:2025-04-18 16:34:59
Beyoncé Knowles-Carter has been a catalyst for trends of all sorts since the inception of her career. And her new singles "Texas Hold 'Em" and "16 Carriages" have not only had unprecedented success, but they have ignited excitement surrounding country music and the culture around it.
This enthusiasm has rippled out to the fashion industry.
According to experts at Boohoo, a fast-fashion website, there was a massive spike of interest in items that are directly associated with Southern and country music culture — dubbed cowboy core — directly following the release of Beyoncé's new songs and the announcement of her full Renaissance "Act II" album during the Super Bowl.
There has been an uptick in interest in classic cowboy looks and western-inspired fashion, which includes items such as cowboy hats, cowboy boots, leather jackets, fringe, denim and more. And their research suggests these fashion trends are set to take over this spring.
The interest seems to be worldwide. Global Google searches for "cowboy hat" increased by 215.5% after the commercial, with "cowboy boots" rising by 163%.
Searches for "bolo tie" also saw a massive increase of 566% after Beyoncé donned a turquoise one in her Super Bowl commercial.
Other celebrities seem to be embracing this moment as well. Kim Kardashian was spotted wearing a black cowboy hat during an event Super Bowl weekend.
Beyoncé has embraced cowboy core on several occasions, especially recently.
At the Grammys this month she was seen in a cowboy hat and skirt suit that featured a collarless leather jacket decked in studs. Since the announcement, she has rocked several different cowboy hats, including her recent appearance at the New York Fashion Week Luar show where she supported nephew Daniel "Julez" Smith Jr.
From the looks of it, Beyoncé won't be the only one this season.
veryGood! (5)
Related
- Will the 'Yellowstone' finale be the last episode? What we know about Season 6, spinoffs
- Sebastian Stan became Trump by channeling 'Zoolander,' eating 'a lot of sushi'
- A Mississippi officer used excessive force against a man he arrested, prosecutors say
- AP Week in Pictures: Global
- Skins Game to make return to Thanksgiving week with a modern look
- Officials work to rescue visitors trapped in a former Colorado gold mine
- Trump insults Detroit while campaigning in the city
- Condemned inmate Richard Moore wants someone other than South Carolina’s governor to decide clemency
- A White House order claims to end 'censorship.' What does that mean?
- Hurricane Threat Poised to Keep Rising, Experts Warn
Ranking
- Tree trimmer dead after getting caught in wood chipper at Florida town hall
- Apple's insider leaks reveal the potential for a new AI fix
- See the Saturday Night Cast vs. the Real Original Stars of Saturday Night Live
- Knoxville neighborhood urged to evacuate after dynamite found at recycler; foul play not suspected
- Appeals court scraps Nasdaq boardroom diversity rules in latest DEI setback
- Martha Stewart admits to cheating on husband in Netflix doc trailer, says he 'never knew'
- Rihanna Has the Best Advice on How to Fully Embrace Your Sex Appeal
- Tigers ready to 'fight and claw' against Guardians in decisive Game 5 of ALDS
Recommendation
Jamie Foxx reps say actor was hit in face by a glass at birthday dinner, needed stitches
Security guard gets no additional jail time in man’s Detroit-area mall death
Why Milton’s ‘reverse surge’ sucked water away from flood-fearing Tampa
HISA, Jockeys’ Guild partner with mental-health company to offer jockeys access to care and support
Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
Jelly Roll album 'Beautifully Broken' exposes regrets, struggle for redemption: Review
Are you prepared or panicked for retirement? Your age may hold the key. | The Excerpt
Why Full House's Scott Curtis Avoided Candace Cameron Bure After First Kiss